Women's Attitudes Towards Work Attire - US - December 2009
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As the economy struggles to stabilize near the end of 2009, many apparel retailers are facing some four to six consecutive quarters of slumping sales. Strict budgeting forced many to curb spending on non-essential items, which severely cut into repertoire purchases. This consumer culling led to stripped-down shopping in most markets, but the apparel industry faced a landscape where “replacement purchases” became the new normal and wardrobe expansion would have to be delayed.
Morning talk shows quickly devoted segments to the instruction of how to turn a “fashionista” into a practical “frugalista” by creating the essential list of what the industry considered “must have” wardrobe staples. The suggested items were all quite sensible, classic and easily worn at the office, which should have made acquisition a cinch. If women suspended purchases even for the workplace; what would bring them back to the stores?
Mintel explores how women view their work wardrobe and how they shop for professional vs. social attire. This report also details the type of footwear and accessories women currently wear as part of their working attire and how they describe their style preferences. Other key findings of Women’s Attitudes Towards Work Attire include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.