Women's Beauty and Grooming Routines - China - August 2018
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“Chinese women are increasingly willing to invest in facial skincare, leading them to switch to higher-priced brands and adopt more steps into their routines, especially previously niche categories. The next steps could be expanding more segmented skincare products depending on the season, skin conditions, or used in the daytime and night, to further boost experimentation and repertoire usage.”
- Alice Li, Senior Research Analyst
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