Women's Bodycare - Italy - March 2009
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Table of contents
Issues in the Market
- Definition
- Consumer research
- Abbreviations
Market in Brief
- Positive growth but slowing down
- Anti-cellulite/slimming treatments still in the spotlight
- L’Oréal takes top spot
- Multiple grocery leads
- Future
- Positive growth but slowing down
Internal Market Environment
- Key points
- Summer 2008 not so hot
- High personal grooming standard
- Search for wellbeing
- Sport participation
- Media influence
- Key points
Broader Market Environment
- Key points
- Ageing population
- Figure 1: Trends in the age structure of the Italian female population, 2003-13
- Consumer expenditure
- Figure 2: Trends in Italian PDI, consumer expenditure and GDP, at constant 2008 prices, 2003-13
- Rising female employment
- Figure 3: Trends in Italian employment, 2002-07
- REACH moving forwards
- Key points
Who’s Innovating?
- Key points
- Italy: Lowest NPD activity
- Figure 4: % of new product launches in bodycare, by country, 2005-08
- Figure 5: % of new product launches in bodycare, by type, 2005-08
- Figure 6: % of new product launches in bodycare, by company, 2005-08
- Multi-benefit products
- Figure 7: New product launches in bodycare, by positioning, 2005-08
- Fighting spots
- Natural and ethical offer expands
- Self-tanning on the rise
- Body and mind
- Anti-cellulite/slimming treatments in the spotlight
- Key points
Market Size and Forecast
- Key points
- Figure 8: Italian retail value sales of bodycare, at current and constant prices, 2003-13
- Figure 9: Italian retail value sales of bodycare, at current and constant prices, 2006-08
- Prospects
- Factors used in the forecast
- Key points
Segment Performance
- Key points
- Moisturisers
- Figure 10: Italian retail value sales of moisturisers, at current and constant prices, 2003-08
- Anti-cellulite/slimming treatments
- Figure 11: Italian retail value sales of anti-cellulite/slimming treatments, at current and constant prices, 2003-08
- Area-specific treatments
- Figure 12: Italian retail value sales of area-specific treatments, at current and constant prices, 2003-08
- All-purpose moisturisers
- Figure 13: Italian retail value sales of all-purpose moisturisers, at current and constant prices, 2003-08
- Body waters and oils
- Figure 14: Italian retail value sales of body waters and oils, at current and constant prices, 2003-08
- Hand care
- Figure 15: Italian retail value sales of hand care, at current and constant prices, 2003-08
- Foot care
- Figure 16: Italian retail value sales of foot care, at current and constant prices, 2003-08
- Key points
Market Share
- Key points
- Figure 17: Manufacturers’/brand retail value sales of bodycare, 2006-08
- Key points
Companies and Products
- L’Oréal
- Beiersdorf
- Unilever
- Manetti & Roberts
- L’Oréal
Brand Communication and Promotion
- Key points
- Figure 18: Main monitored media advertising expenditure on bodycare products, by country, 2005-07
- Figure 19: Main monitored media advertising expenditure on bodycare products, Italy, 2007
- Key points
Channels to Market
- Key points
- Figure 20: Italian retail value sales of bodycare, by outlet type, 2006-08
- Key points
Women's Bodycare - Italy - March 2009