Women's Bodycare - UK - July 2012
“Shifting demographics can put body, hand and footcare marketers in a fix. On the one hand, although known to be less frequent users, brands will need to place some attention to tending to older women.
Body, hand and footcare regimes are limited most frequently to after showering, before going to bed or first thing in the morning. In order to promote more convenient and frequent usage, products are boasting rapid-absorbing formulas and easy-to-apply formats, such as mists and sticks.”
– Alexandra Richmond, Head of Beauty and Personal care
Some questions answered in this report include:
- How can body, hand and footcare stand out and generate sales?
- Who should body, hand and footcare brands be marketing to?
- The convenience of body, hand and footcare: how to encourage usage?
- Can body, hand and footcare really deal with the eternal issue of weight?
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