Women's Bodycare - UK - March 2009
Three quarters of women now use bodycare, but many are prepared to compromise by using multipurpose products. However, bodycare brands are continually seeking out new niches targeting women’s specific bodycare concerns. Women are being targeted with increasing numbers of firming, anti-cellulite and anti-ageing formulations.
As the UK recession deepens, women may look for cheaper alternatives and even make do with bath and shower products that offer moisturising benefits. The UK’s £297 million bodycare market could suffer as a result.
Trend towards multipurpose bodycare as a money-saving exercise when times are tough.
Targeting the different bodycare needs of women as they age.
Growth in natural formulations.
The challenges of seasonality.
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