Women's Clothes Shopping - US - October 2013
“There are many factors impacting the market for women’s clothing. The growing female Hispanic population and their inclination to buy clothing are fairly obvious factors. However, other considerations for this market include the growth of online and mobile shopping as well as varying levels of sizing among women’s clothing.”
– Ali Lipson, Senior Retail & Apparel Analyst
This report looks at the following areas:
- Where do women shop for clothing?
- The impact of online and mobile shopping
- Is size a concern?
- What would improve the shopping experience when women shop for clothes?
Total retail sales of women’s clothes reached $147 billion in 2012 and are expected to increase in 2013, reaching $151 billion. The outlook for women’s clothing is good. The women’s clothing market is likely to benefit from the growing female population, in particular Hispanics, improved consumer confidence, new retail concepts, and the positive impact of online and mobile shopping.
This report focuses on women’s clothing and offers sales trends, profiles of major retail players in the US market, as well as a detailed exploration of consumers’ attitudes, usage, and shopping behaviors in this category.
The purpose of this report is to identify behaviors and preferences among female shoppers when shopping for clothing. Clothing in this report covers the following categories: jeans, pants/slacks, T-shirts, blouses, sweaters, dresses, skirts, jackets/coats, blazers, shorts, workout clothes (tops and bottoms).
Underwear, sleepwear, hosiery, footwear, and accessories are excluded from this report.
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