Women's Clothing - Canada - June 2017
"Prioritizing comfort over style, Canadian women enjoy the clothes shopping process and are highly engaged. However, a conservative mindset towards discretionary spending means that consumers lean more towards retailers that are perceived to offer the best value. The tendency remains skewed towards buying clothes from physical stores, as fit continues to be a concern hindering women from buying clothes online. Retailers in Canada will need to step up their game as entrants of international brands are impacting the landscape of the clothing industry."
- Carol Wong-Li, Senior Research Analyst – Lifestyles & Leisure
This Report discusses the following key topics:
- Shifts in the Canadian retail landscape drive a deeper wedge into an already fragmented market
- Canadian women dress more for comfort than for style
- Physical shops continue to be preferred – even amongst Millennial women
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