Women's Clothing - US - May 2015
"The women's clothing market will be supported by a growing female population and a strengthening economy in spite of continuing obesity rates. Consumers’ continued emphasis on savings, convenience, and selection are key factors that influence where, why, and how they shop. Women 18-34 are the most engaged in the category, concerned with being in style, and welcome to ideas and inspiration from others."
- Diana Smith, Senior Research Analyst – Retail & Apparel
This report discusses the following key issues:
- Women’s clothing market sees growth
- Industry is very fragmented impacting where and how women shop
- Poorly stocked, overpriced merchandise and inconsistent sizes cause frustration
- Casualization is driving the market
While the report primarily focuses on women, some discussion of purchases by men is included. Clothing in this report covers the following categories: jeans, pants/slacks, T-shirts, blouses, sweaters, dresses, skirts, jackets/coats, blazers, shorts, workout clothes (tops and bottoms).
The women’s clothing industry is a growing market. Consumers are increasingly looking for comfortable and casual clothing choices, as well as deals and savings, good merchandise selections, and convenient ways to shop. Opportunities lie with men for gifting and women 18-34 for self-gifting; and elevated roles for online and social media channels. Obesity, however, will continue to be a threat if it deters women from buying clothing. Increased channel competition will also place pressure on retailers to maintain or grow market share. Retailers should be employing omnichannel marketing strategies to seamlessly integrate their brands online and offline, and should focus on improving customer service. Further, with so much customer data now available, retailers have ample opportunity to shift from targeting the same message to the masses to a more customized and personalized approach that considers the various needs and motivations of different target segments.
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