Women's Facial Skincare - UK - May 2016
“The women’s facial skincare category has seen slow and steady growth in recent years, with the prestige sector driving growth in 2015; as employment rates rise, women are showing a greater willingness to spend on premium products. Whilst brands are promoting ageless beauty campaigns in 2015, focusing on NPD for older skin concerns will really drive the market.”
– Roshida Khanom, Senior Personal Care Analyst
This report discusses the following key topics:
- Mass market brands are struggling
- What a product contains is more important than what it excludes
- Adult acne could be a focus for the category
With price being a key factor in the category, retailers can enhance in-store experiences to drive the mass market sector. In addition, innovation in areas where women show interest and concern (such as eye care and anti-acne) could also boost the category.
Within this report, Mintel defines ‘women’s facial skincare’ as all skincare products that are not specifically targeted at men. Accordingly, all market and launch information includes data for unisex facial skincare. Mintel’s definition of facial skincare includes:
- Cleansers, including scrubs, washes, wipes, make-up remover and facial soaps
- Masks and treatments
- Specialised products such as lip salves, eye care and anti-ageing products
- Medicated skincare.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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