Women's Fragrances - US - September 2010
A demographic shift has been taking its toll on the fragrance market since 2005. The growing population of Baby Boomer women are purchasing less perfume, and fewer teens are moving into the fragrance market to make up for reduced usage. Compounding these factors, the recession hit the fragrance market hard and caused a domino effect: consumers shifted from higher-priced department stores to FDMx channels. In addition, private label brands met with success, as many name brand fragrances experienced a decline in sales.
Yet manufacturers and marketers are not curtailing their creative efforts. The list of celebrity fragrances continues to expand, as some companies push the boundaries past the traditional actors and model spokespersons. Race car drivers and rock ‘n roll singers are signing their names to new fragrances, and non-traditional retail outlets are adding fragrances to their shelves.
This report will examine in detail:
- The positive impact that celebrity name brand fragrances have on the market
- How drug stores continue to refocus on beauty and personal care products, offering affordable prestige in the women’s fragrance market
- How focusing on green can give fragrance companies an edge up
- Innovations in fragrances and delivery systems
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