Women's Fragrances - US - September 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
A demographic shift has been taking its toll on the fragrance market since 2005. The growing population of Baby Boomer women are purchasing less perfume, and fewer teens are moving into the fragrance market to make up for reduced usage. Compounding these factors, the recession hit the fragrance market hard and caused a domino effect: consumers shifted from higher-priced department stores to FDMx channels. In addition, private label brands met with success, as many name brand fragrances experienced a decline in sales.
Yet manufacturers and marketers are not curtailing their creative efforts. The list of celebrity fragrances continues to expand, as some companies push the boundaries past the traditional actors and model spokespersons. Race car drivers and rock ‘n roll singers are signing their names to new fragrances, and non-traditional retail outlets are adding fragrances to their shelves.
This report will examine in detail:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.