Women's Sleepwear - US - December 2011
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The women’s sleepwear market decreased by nearly 9% in 2011 as the market suffered from the many women who tend to hold on to their existing sleepwear for many years and only purchase when replenishment is absolutely necessary and when sleepwear items are on sale. Furthermore, coming out of recessionary times, consumers are less likely to spend their discretionary income on non-essential items and sleepwear falls into this category.
The number of women in the U.S. is expected to increase by just under 5% from 2010- 2015, which is going to create little additional demand for sleepwear over the next five years. Additionally, there is a fine line between many types of sleepwear items and loungewear items. Many American women wear certain items for multiple purposes – both for sleeping and other activities they engage in both inside and outside of their homes. This is further exacerbated by the notion of life in general becoming more casual – more workplaces don’t require formal attire and many who are employed work from home frequently, thus eliminating the need to be dressed in business attire and an inclination to wear sleepwear and loungewear during the day. This report closely examines a variety of factors impacting the women’s sleepwear market.
Some of the key issues covered in this report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.