Womenswear: Inc Impact of COVID-19 - UK - May 2020
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“Fashion retailers are facing unprecedented times and will be one of the hardest hit retail sectors as consumer shopping behaviour has altered drastically to reflect changes in lifestyles during the COVID-19 lockdown. Even when fashion stores reopen, people's lives are unlikely to return to full normality with social distancing transforming the way people shop for fashion in the short-term. Demand for womenswear will remain stunted in the medium-term as rising unemployment and a recession will lead people to prioritise other areas of more essential spending. The womenswear market will become even more competitive as retailers use deep discounting to clear unsold spring/summer stock, meaning that in order to drive growth retailers will need to show a true point of differentiation. Retailers that are able to be agile and flexible in order to adapt to the new reality are most likely to succeed.”
– Tamara Sender Ceron, Senior Fashion Analyst, 11/05/20
Key issues covered in this Report
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Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
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What’s Shaping Demand – Today And Tomorrow.