Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Womenswear - UK - May 2018

“The womenswear market is facing challenging times, with many of the major players in the market seeing weaker sales growth. In a more competitive retail environment, retailers must make sure they have a compelling product offer and a real understanding of what their customers want. Retailers can no longer get by with being average but need to do more to differentiate themselves.”

– Tamara Sender, Senior Fashion Analyst

This report examines the following issues:

  • Who are the winners and losers?
  • Which demographics are driving sales?
  • What can retailers and brands do to stand out?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • Womenswear grows by 3.2% in 2017
            • Figure 1: Best- and worst-case forecast of UK sales of women’s outerwear, 2012-22
          • Men more likely to be obese than women
            • Figure 2: Overweight and obese adults, by gender and age, 2016
          • Companies and brands
            • Womenswear retailers tap into beauty market
              • Womenswear adspend declines
                • ASOS seen as fun
                  • Figure 3: Attitudes towards and usage of selected womenswear brands, January 2018
                • The consumer
                  • Under-35s drive sales of jeans
                    • Figure 4: Types of outerwear purchased in the last three months, by gender, April 2018
                  • Women shop more for clothes at supermarkets
                    • Figure 5: Retailers from which women have bought clothes for themselves in the last 12 months, by in-store and online, January 2018
                  • 75% of women buy clothes for others
                    • Figure 6: Who else women have bought clothing for in the last 12 months, January 2018
                  • Demand for more representative models
                    • Figure 7: What would encourage women to shop for clothing from a specific retailer, January 2018
                  • 61% of 16-34s return clothes due to fit
                    • Figure 8: Agreement with clothes shopping behaviour, January 2018
                  • Demand for timeless, quality fashion grows
                    • Figure 9: Agreement with attitudes towards buying clothes, January 2018
                  • What we think
                  • Issues and Insights

                    • Who are the winners and losers?
                      • The facts
                        • The implications
                          • Which demographics are driving sales?
                            • The facts
                              • The implications
                                • What can retailers and brands do to stand out?
                                  • The facts
                                    • The implications
                                    • The Market – What You Need to Know

                                      • Womenswear grows by 3.2% in 2017
                                        • Womenswear to reach £33.5 billion by 2022
                                          • Move away from focus on young women
                                            • Young women more likely to be obese than men
                                              • Women less confident than men about their finances
                                              • Market Size and Forecast

                                                • Womenswear grows by 3.2% in 2017
                                                  • Figure 10: Best- and worst-case forecast of UK sales of women’s outerwear, 2012-22
                                                • Womenswear to reach £33.5 billion by 2022
                                                  • Figure 11: UK sales of women’s outerwear at current prices, 2012-22
                                                • Forecast methodology
                                                • Market Drivers

                                                  • Move away from focus on young women
                                                    • Figure 12: Population trends for women, % change 2012-17 and 2017-22
                                                  • Young women more likely to be obese than men
                                                    • Figure 13: Overweight and obese adults, by gender and age, 2016
                                                  • Women less confident than men about their finances
                                                    • Figure 14: How respondents would describe their financial situation, by gender, February 2018
                                                  • Women prioritise clothes spending
                                                    • Figure 15: What extra money is spent on, women, February 2018
                                                  • Facebook remains most popular
                                                      • Figure 16: Social and media networks used, by gender and age, March 2018
                                                  • Companies and Brands – What You Need to Know

                                                    • Growing women’s sportswear market
                                                      • Womenswear retailers tap into beauty market
                                                        • Womenswear adspend declines
                                                          • More diverse campaigns
                                                            • ASOS seen as fun
                                                              • Older women like M&S’s customer service
                                                                • Zara is most stylish brand
                                                                • Launch Activity and Innovation

                                                                  • Product launches and innovations
                                                                    • New product launches
                                                                      • Growing sportswear market
                                                                        • Figure 17: Fat Face athleisure range, 2018
                                                                      • Womenswear retailers tap into beauty market
                                                                        • Figure 18: ASOS Make-up 2017
                                                                      • Sustainable fashion
                                                                        • Latest womenswear collaborations
                                                                          • Figure 19: H&M and Moschino, 2018
                                                                          • Figure 20: John Lewis Patternity collaboration, March 2018
                                                                        • Retail launches and innovations
                                                                          • New retail launches
                                                                            • New store concepts
                                                                              • Figure 21: Selfridges’ women’s sneaker gallery, March 2018
                                                                              • Figure 22: John Lewis’ White City Westfield London store, 2018
                                                                            • Technology
                                                                              • Social media
                                                                              • Advertising and Marketing Activity

                                                                                • Womenswear adspend declines
                                                                                  • Figure 23: Total above-the line, online display and direct mail advertising expenditure on womenswear, 2014- April 2018
                                                                                • M&S changes marketing strategy
                                                                                  • Media type
                                                                                    • Figure 24: Recorded above-the line, online display and direct mail advertising expenditure on womenswear, by media type, 2017
                                                                                    • Figure 25: Recorded above-the line, online display and direct mail advertising expenditure on womenswear, by media type, 2014- April 2018
                                                                                  • Campaign highlights
                                                                                    • Figure 26: H&M spring/summer 2018 campaign
                                                                                  • More diverse campaigns
                                                                                    • Figure 27: Missguided #make your mark campaign page, December 2017
                                                                                  • Nielsen Ad Intel coverage
                                                                                  • Space Allocation Summary

                                                                                      • Figure 28: Specialist and non-specialist clothing retailers, estimated space allocation, by men’s, women’s and childrenswear, October 2017
                                                                                    • Detailed womenswear space allocation
                                                                                      • Figure 29: Specialist clothing retailers, estimated detailed space allocation, by category, October 2017
                                                                                      • Figure 30: Specialist and non-specialist clothing retailers, estimated detailed space allocation, by category, October 2017
                                                                                    • Retail product mix
                                                                                      • Figure 31: Leading clothing retailers: share of clothing sales, by product, 2017
                                                                                      • Figure 32: Leading clothing retailers, estimated sales density, by product, 2017
                                                                                    • Market share by product
                                                                                      • Figure 33: Leading clothing retailers, estimated share of womenswear market, 2017
                                                                                  • Brand Research

                                                                                      • Brand map
                                                                                        • Figure 34: Attitudes towards and usage of selected brands, January 2018
                                                                                      • Key brand metrics
                                                                                        • Figure 35: Key metrics for selected brands, January 2018
                                                                                      • Brand attitudes: M&S offers great customer service
                                                                                        • Figure 36: Attitudes, by brand, January 2018
                                                                                      • Brand personality: ASOS seen as fun
                                                                                        • Figure 37: Brand personality – macro image, January 2018
                                                                                      • Zara viewed as stylish
                                                                                        • Figure 38: Brand personality – micro image, January 2018
                                                                                      • Brand analysis
                                                                                        • Online-only retailers
                                                                                          • Mid-market fashion retailers
                                                                                            • Fashion-focused retailers
                                                                                              • Value retailers
                                                                                                • Department stores
                                                                                                • The Consumer – What You Need to Know

                                                                                                  • Under-35s drive sales of jeans
                                                                                                    • Women shop more for clothes at supermarkets
                                                                                                      • 75% of women buy clothes for others
                                                                                                        • Demand for more representative models
                                                                                                          • 61% of 16-34s return clothes due to fit
                                                                                                            • Demand for timeless, quality fashion grows
                                                                                                            • What Fashion Items Women Buy and How Much They Spend

                                                                                                              • Under-35s drive sales of jeans
                                                                                                                • Figure 39: Types of outerwear purchased in the last three months, by gender, April 2018
                                                                                                              • Women spend less than men on each shopping trip
                                                                                                                • Figure 40: Amount spent on clothes on the last shopping trip, by gender, April 2018
                                                                                                              • Women aged 25 and over tend to buy only a few items
                                                                                                                • Figure 41: Number of items of clothing purchased on their last shop, by gender, April 2018
                                                                                                            • Where Women Buy Clothes

                                                                                                              • Women shop more for clothes at supermarkets
                                                                                                                  • Figure 42: Types of retailers from which women have bought clothes for themselves in the last 12 months, by in-store and online, January 2018
                                                                                                                • Primark remains most popular clothing retailer
                                                                                                                  • Figure 43: Retailers from which women have bought clothes for themselves in the last 12 months, by in-store and online, January 2018
                                                                                                                • Primark, Next and M&S decline in popularity
                                                                                                                  • Figure 44: Women who have bought clothes for themselves in the last 12 months in-store and online from Primark, Next and M&S, by age, January 2018
                                                                                                                • Rise in women buying clothes from pureplays
                                                                                                                  • Figure 45: Retailers from which women have bought clothes for themselves in the last 12 months, by in-store and online, January 2018 and January 2017
                                                                                                                • Young women favour young pureplays
                                                                                                                  • Figure 46: Women who have bought clothes for themselves in the last 12 months in-store and online from New Look, H&M, Topshop and other online-only retailers, January 2018
                                                                                                                • Women aged 16-34 main clothes shoppers
                                                                                                                  • Figure 47: Repertoire of retailers from which women have bought clothes in the last 12 months, by in-store and online, January 2018
                                                                                                              • Who Women Buy Clothes For

                                                                                                                • 75% of women buy clothes for others
                                                                                                                    • Figure 48: Who else women have bought clothing for in the last 12 months, January 2018
                                                                                                                  • Growing focus on childrenswear
                                                                                                                    • Gifting
                                                                                                                        • Figure 49: Clothing purchased for gifting, January 2018
                                                                                                                    • Factors that would Encourage Women to Shop at a Retailer

                                                                                                                      • Demand for more representative models
                                                                                                                          • Figure 50: What would encourage women to shop for clothing from a specific retailer, January 2018
                                                                                                                        • Importance of product reviews for young women
                                                                                                                            • Figure 51: What would encourage women to shop for clothing from a specific retailer, by generations, January 2018
                                                                                                                          • Affluent women drawn to exclusive events
                                                                                                                            • Department store shoppers keen on exclusive events
                                                                                                                              • Figure 52: House of Fraser, Rushden Lakes store, 2017
                                                                                                                              • Figure 53: Percentage point difference from the average of factors that would encourage women to shop for clothing from a specific retailer, by retailers from where women have bought clothes in-store and online, January 2018
                                                                                                                          • Clothes Shopping Behaviour

                                                                                                                            • 61% of 16-34s return clothes due to fit
                                                                                                                                • Figure 54: Agreement with clothes shopping behaviour, January 2018
                                                                                                                              • Half of women delay purchases to wait for discounts
                                                                                                                                  • Figure 55: Agreement with clothes shopping behaviour, by age group, January 2018
                                                                                                                                • Focus on own brands
                                                                                                                                • Attitudes Towards Shopping for Clothes

                                                                                                                                  • Demand for timeless, quality fashion grows
                                                                                                                                      • Figure 56: Agreement with attitudes towards buying clothes, January 2018
                                                                                                                                    • Young women shop more online
                                                                                                                                      • Millennials interested in how their clothes are made
                                                                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                          • Abbreviations
                                                                                                                                            • Consumer research methodology
                                                                                                                                            • Appendix – Market Size and Forecast

                                                                                                                                              • Forecast methodology

                                                                                                                                              Womenswear - UK - May 2018

                                                                                                                                              US $2,552.20 (Excl.Tax)