Word of Mouth and Viral Marketing - US - April 2009
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Consumers are inundated with advertising every day, and as a result, conventional forms of advertising have lost some of their influence. Simply put, the high number of ads seen by most people on a daily basis, combined with a suspicion of advertising and big business, has created the need for marketers to recruit consumers themselves to educate others in their social networks about products and brands. This process, known as “word of mouth” (WOM) or “viral marketing” is becoming more important to manufacturers, retailers and, of course, advertising agencies.
Specifically, the report addresses the following questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.