World Cuisines - UK - February 2016
“Core product categories in established cuisines are struggling. The robust consumer interest in ethnic spice kits suggests that more deconstructed formats can allow operators to tap into the scratch cooking trend. With a broad interest in trying new ethnic food, emerging cuisines will be key areas for new product development.”
– Anita Winther, Food and Drink Analyst
This report examines the following areas:
- High interest in emerging cuisines presents opportunities
- Kits warrant further attention in ethnic foods
- In-store visibility can drive interest
Retail sales of Chinese, Indian and Mexican food enjoyed sustained growth over 2009-12, but this halted in 2013. The strong performance of the accompaniments segment was not enough to offset the drop experienced by ready meals and cooking sauces.
The long-established cuisines already enjoy broad usage, leaving little scope to convert new users or secure new occasions. They are also under pressure from the less well-established cuisines, while dining out and scratch cooking are also putting pressure on the market.
While growth potential remains limited for Chinese and Indian food, there is strong interest in emerging cuisines. Not knowing what to expect remains a barrier for consumers to explore new ethnic cuisines, putting the onus on operators to provide guidance and increase familiarity. Consumer interest in ethnic spice and meal kits points to a means for brands to tap into the current scratch cooking trend, while addressing uncertainty about how to prepare ethnic foods.
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