World Cuisines - UK - February 2018
“Improved ranges, particularly in own-label and in emerging cuisines, are providing a boost to sales. With interest in emerging world cuisines still significantly higher than current at-home eating though, a big opportunity exists for further sales growth through building familiarity with less widely eaten dishes. This includes using promotions and sampling to encourage trial, and giving consumers the confidence to try different cuisines at home through more information about what dishes taste like and shortcuts to preparing them.”
– Richard Caines, Senior Food & Drink Analyst
This report examines the following issues:
- Stronger communication and promotions needed to convert interest into trial for emerging cuisines
- Authenticity and a greater focus on vegetables two angles for supporting growth in long-established cuisines
- Shortcuts to preparing authentic world cuisine dishes at home need to be at the forefront of product development
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