World Cuisines - UK - January 2014
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“Some ethnic food brands may benefit from positioning their products specifically as child- or family-friendly. Cooking pastes, for instance, could more actively promote how they are a suitable option for the whole family, allowing for heat levels tailored to taste.”
– Heidi Lanschützer, Food & Drink Analyst
Some questions answered in this report include:
The world cuisines market has posted strong growth in recent years, with retail value sales having grown by 32% over 2008-13. The market has benefited from a greater availability of a wider variety of ethnic cuisines in the retail channel (following foodservice trends), an increasingly diverse ethnic population in the UK, growth in international travel as well as Brits’ enthusiasm for trying novel foods – some 70% of consumers say they are interested in trying ethnic dishes they haven’t tried before.
However, growth slowed considerably in 2013, likely stemming from an improving consumer confidence encouraging people to eat our more often. The popularity of scratch cooking also poses strong competition to the market, particularly ethnic ready meals and cooking sauces.
For the purpose of this report, world foods are defined as beyond European and North American foods, and cover the following types of cuisines:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.