The Yellow Fat and Edible Oil Market - UK - September 2012
- Related Reports
- butter, yellow fats and oils
- September 2012
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Estimated to reach £1.79 billion in 2012, the yellow fats and edible oils market has grown by 45% since 2007, driven almost entirely by retail price inflation since volumes have declined by 4% over the 2007-12 period. Usage levels have stalled in butter and fallen in spreads and edible oils, reflecting consumers’ cost and health concerns. Up to 2011, health and wellbeing spreads struggled to win over consumers for whom the number one priority is taste. However, several new ‘lighter’ products launched in 2012 are looking to challenge consumers’ perceptions in this regard and aim to rebuild volume sales with the support of significant above-the-line investment by the leading brands.
This report covers the UK retail market for edible oils and yellow fats.
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What They Want. Why They Want It.
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What’s Shaping Demand – Today And Tomorrow.