Yellow Fats and Oils - UK - October 2019
“Taste is more important than anything else in butter and spreads, and more than two thirds of buyers say they eat too little butter/spread to worry about it being healthy. However, this still leaves a sizeable minority of buyers for whom healthiness is an important selling point. Spotlighting low saturated fat content and naturalness will help maximise appeal among those looking for healthy spreads.”
– Richard Caines, Senior Food & Drink Analyst
This Report will cover the following areas:
- Offering a healthy, tasty and natural combination remains the big challenge for brands in spreads
- Wealth of attributes can be highlighted to tap into interest in sustainability in yellow fats and oils
- Flavoured oils and butters for cooking different recipes offer scope to add value to the market
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