Yoghurt - China - August 2016
US $4,459.99 (Excl.Tax)Excl. Tax Buy Now
“Constant product upgrading and continued emphasis on naturalness and higher nutritional values will help draw consumers in and keep current users, while there are also innovation opportunities to appeal to the rising interest in super indulgent variants and a need for yogurt/yogurt drinks as a menu item while eating out.”
– Laurel Gu, Director of Research: Food & Drink, Lifestyle
This report examines the following issues:
The yogurt market has been growing robustly both in terms of volume and value. The big players are facing ever increasing competitive pressure from overseas players, regional players, start-up companies, as well as players in other food and beverage markets.
Besides geographic expansion of yogurt as a health supplementing food, the indulgence consumption occasion is gaining momentum, showing great scope as well as a necessity for brands to invest heavily in future product innovations which could take different forms in order to strengthen product appeal.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.