Yoghurt - China - November 2013
“The China yoghurt market has been growing rapidly over the past five years and this trend is expected to continue. There is still a considerable amount of room for development, with future growth supported by rising incomes, and the growing emphasis that Chinese consumers place on food safety and a healthy diet. The expansion of modern convenience stores also provides opportunities, as does the emerging popularity of ambient yoghurt, allowing a wider geographic reach of the category.”
– Jade Liu – Senior Research Analyst
In this report, we answer the key questions:
- What is the current status and the trends of the yoghurt and yoghurt drinks market in China and what are the drivers/barriers to growth?
- Who are the leading companies in the market and what are their strategies for business growth?
- What are consumers’ behaviour and attitudes towards yoghurt and yoghurt drinks?
- What are the different marketing approaches to targeting different consumer segments?
- Where are the potential gaps for product innovation to grow business?
- What is the future trend of DIY yoghurt and how could manufacturers act to grab the emerging business opportunities?
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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