Yogurt and Desserts - Europe - December 2010
Spoonable yogurt and chilled desserts resisted the challenges of the global economic crisis thanks to a strong consumer demand throughout Europe and intensive new product development.
Recent NPD has added indulgence to the plethora of health benefits in order to attract recession weary consumers. In trying to appeal to today’s consumers, brand marketing needs to be effective but not overly scientific. This is particularly true of probiotics; as, throughout Europe, people are now increasingly interested in wider health benefits, such as increasing vitality and boosting the immune system.
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