Yogurt and Desserts - Europe - December 2011
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Sales of yogurt and chilled desserts have been adversely affected by Europe’s economic uncertainty, with consumer spending habits increasingly dictated by price. Thanks to its larger population size and high take-up of yogurt, Germany is the leading market in terms of volume, but the UK takes the top position in the value sales of desserts.
Recent new product activity has concentrated on additive- and preservative-free products, as well as low-fat varieties, reflecting the general health and naturalness trend that is shaping product innovation across food markets.
Yogurts and desserts enjoy wide appeal among consumers from various socio-demographic backgrounds, with the French the keenest on the products. The core consumer base is formed of women, under-45s, high earners, the working population, families with children and 3+ households.
Some key findings from the report include:
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