Yogurt and Desserts - UK - July 2012
“As three in four adults overall have eaten desserts, future growth relies on expanding usage beyond the core occasion after an evening meal. Around one in four dessert users note choosing other treats instead of desserts on the grounds of convenience, highlighting for example packaging and portionability as a potential development area”.
– Kiti Soininen, Head of UK Food, Drink & Foodservice Research
Some questions answered in this report include:
- How can yogurt support usage among over-55s?
- What avenues can yogurt drinks explore beyond health to drive demand?
- How can frozen desserts leverage NPD to support uptake?
- How can desserts compete more effectively with other snacks?
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