Yogurt and Yogurt Drinks - Brazil - September 2014
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- September 2014
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One of the advantages of yogurt in Brazil is that it is seen as a healthy category by the majority of the population, and many people eat it a dessert or a quick snack – combining convenience with healthy attributes, which are very important in food categories. Functional yogurts, as well as Greek yogurts, have managed to increase their penetration among Brazilian consumers in the last few years, and it is expected that the Brazilian yogurt market will be driven by innovations in higher-priced products and new consumption habits.
– Naira Sato, Senior Analyst
This report will answer the following key questions:
Despite the good performance of the yogurt category in Brazil, it is important to consider that major companies are continuously investing in new higher-priced products, such as functional and Greek yogurts. However, the market is quite fragmented; consumers are open to new products, and competition among leading companies can benefit smaller companies that focus on other market opportunities.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.