Yogurt and Yogurt Drinks - Canada - August 2014
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- August 2014
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“One in five yogurt buyers currently consume yogurt or yogurt drinks on the go to work/school. Further introductions of pouches, tubes and spill-proof packaging could boost usage on these occasions by appealing to children and adults alike.”
- Andrew Zmijak, Research Analyst, Consumer Behaviour
This report looks at the following issues:
Yogurts remain a popular product among Canadians, purchased by 88% in the three months to June 2014. Yogurt and yogurt drinks is a highly versatile category which enjoys a relatively healthy image, with 68% of yogurt buyers thinking that they are suitable for the whole family.
The market saw significant change in 2011 when General Mills assumed control of Yoplait and Liberté from Ultima Foods. The latter company responded by launching its own IÖGO brand of yogurts and yogurt drinks which is tapping into consumer interest in more natural products and the use of sweeteners such as stevia.
Volume retail sales of yogurts and yogurt drinks have grown notably over the past five years, reaching 284 million kg in 2014. Volumes are expected to continue rising by around 4% annually over the next five years. A sharp increase in average price boosted the value of the market by 10% in 2013. While growth is anticipated to be lower going forward, values are still expected to rise by 7% in 2014 to reach $2.34 billion. Greek yogurt has been one of the major reasons for this growth, with most of the leading companies now having at least one Greek-oriented brand or variant.
This report examines the Canadian retail market for yogurt and yogurt drinks, and excludes sales through catering or fast food establishments.
Yogurt includes spoonable yogurt, fromage frais and yogurt drinks. Functional fermented milk drinks such as Yakult are included in the report since cultures similar to those contained therein have now been introduced into products positioned as yogurt. Frozen yogurt is excluded from this market although reference to the segment is made in the section The Consumer – Perceptions of Yogurt and Yogurt Drinks.
Values at constant 2014 prices are devised using Mintel’s deflator which has been tailored to the Canadian market. Market size data relates to value and volume sales via the retail channel only, with non-retail sales referred to within analysis where applicable.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.