Yogurt and Yogurt Drinks - Canada - August 2014
“One in five yogurt buyers currently consume yogurt or yogurt drinks on the go to work/school. Further introductions of pouches, tubes and spill-proof packaging could boost usage on these occasions by appealing to children and adults alike.”
- Andrew Zmijak, Research Analyst, Consumer Behaviour
This report looks at the following issues:
- On-the-go occasion could help to expand usage further
- Standing out in the increasingly competitive Greek segment
- Flavour innovation could help yogurts to be seen as more exciting
- Expanding yogurt usage in new consumption occasions
Yogurts remain a popular product among Canadians, purchased by 88% in the three months to June 2014. Yogurt and yogurt drinks is a highly versatile category which enjoys a relatively healthy image, with 68% of yogurt buyers thinking that they are suitable for the whole family.
The market saw significant change in 2011 when General Mills assumed control of Yoplait and Liberté from Ultima Foods. The latter company responded by launching its own IÖGO brand of yogurts and yogurt drinks which is tapping into consumer interest in more natural products and the use of sweeteners such as stevia.
Volume retail sales of yogurts and yogurt drinks have grown notably over the past five years, reaching 284 million kg in 2014. Volumes are expected to continue rising by around 4% annually over the next five years. A sharp increase in average price boosted the value of the market by 10% in 2013. While growth is anticipated to be lower going forward, values are still expected to rise by 7% in 2014 to reach $2.34 billion. Greek yogurt has been one of the major reasons for this growth, with most of the leading companies now having at least one Greek-oriented brand or variant.
This report examines the Canadian retail market for yogurt and yogurt drinks, and excludes sales through catering or fast food establishments.
Yogurt includes spoonable yogurt, fromage frais and yogurt drinks. Functional fermented milk drinks such as Yakult are included in the report since cultures similar to those contained therein have now been introduced into products positioned as yogurt. Frozen yogurt is excluded from this market although reference to the segment is made in the section The Consumer – Perceptions of Yogurt and Yogurt Drinks.
Values at constant 2014 prices are devised using Mintel’s deflator which has been tailored to the Canadian market. Market size data relates to value and volume sales via the retail channel only, with non-retail sales referred to within analysis where applicable.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.