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Description

Description

Play up convenience and health benefits to compete with homemade yogurt and yogurt drinks. Introduce flavours and textures as a value-add.

Natasha Kumar, Food & Drink Analyst - India

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] India: Consumption of yogurt drinks in the past 6 months, September 2019
    • [Graph] India: Consumption of yogurt in the past six months, September 2019
    • [Graph] India: Top flavours as a share of yogurt and yogurt drink launches, Nov 2016-Oct 2019
    • [Graph] India: Top claims as a share of yogurt and yogurt drink of launches, Oct 2016-Nov 2019
  2. key trends

    • Global trends and how they are playing out
    • Drivers
    • [Graph] India: Share of launches by subcategory, Nov 2016-Oct 2019
  3. consumer insights

    • Yogurt/curd
    • [Graph] India: Consumption of different forms of yogurt in the past six months, Sep 2019
    • [Graph] India: Consumption of plain packaged yogurt in the past six months, by city tier, Sep 2019
    • [Graph] India: Consumption of packaged plain yogurt, by region, September 2019
    • [Graph] India: Different ways of consuming plain yogurt/curd, by region, September 2019
    • [Graph] India: Consumption of packaged flavoured yogurt by city tier and region in the past six months, Sep 2019
    • [Graph] India: Barriers for consumption of any packaged yogurt, Sep 2019
    • [Graph] India: Select barriers to consumption of packaged yogurt by city tier and region, Sep 2019
    • [Graph] India: Agreement with select barrier to packaged yogurt by consumer type, Sep 2019
    • [Graph] India: Attitude towards Greek yogurt, by consumer type, Sep 2019
    • [Graph] India: Agreement with select attitude towards packaged yogurt, by city tier, Sep 2019
    • [Graph] India: Health-related claims as a share of yogurt launches, Nov 2016-Oct 2019
    • [Graph] India: Important factors considered while choosing packaged yogurt, Sep 2019
    • Yogurt Drinks
    • [Graph] India: Consumption of various yogurt drinks by frequency in the past six months, Sep 2019
    • [Graph] India: Consumption of various yogurt drinks by type in the past six months, Sep 2019
    • [Graph] India: Barriers to packaged yogurt drink consumption by region, Sep 2019
    • [Graph] India: Top textures, by number of products launched, Nov 2016-Oct 2019
    • [Graph] India: Barriers to packaged yogurt drink consumption, by consumer type, Sep 2019
    • [Graph] India: Barriers to the consumption of packaged yogurt drinks, by consumer type, Sep 2019
    • [Graph] India: Top five flavours in yogurt drinks as a share of launches, Nov 2016-Oct 2019
    • [Graph] India: Consumption of different yogurt types, by age group, Sep 2019
  4. market applications

    • Opportunities
    • Who's innovating
    • Global innovations
  5. appendix

    • MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

      About the report

      This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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