Yogurt and Yogurt Drinks - UK - July 2016
“In a price-driven market, yogurt companies will need to find a compelling alternative reason for shoppers to choose their products, as competitively lowering prices eventually becomes unsustainable. With many people amenable towards paying more for a guarantee on farmers’ pay or animal welfare, making their credentials in these areas tangible to consumers could provide companies with that alternative hook.”
– Alice Baker, Research Analyst
This report discusses the following key topics:
- Ethical claims should allow companies to differentiate themselves
- Fruit & vegetable blends offer innovative way to cut sugar in yogurts
- Larger formats could enable yogurt drinks to benefit from sugar tax
This report examines the UK retail market for yogurts and yogurt drinks, excluding sales through foodservice establishments. Mintel’s definition of yogurt includes spoonable yogurt, fromage frais and yogurt drinks.
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