Yogurt and Yogurt Drinks - UK - July 2016
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- July 2016
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“In a price-driven market, yogurt companies will need to find a compelling alternative reason for shoppers to choose their products, as competitively lowering prices eventually becomes unsustainable. With many people amenable towards paying more for a guarantee on farmers’ pay or animal welfare, making their credentials in these areas tangible to consumers could provide companies with that alternative hook.”
– Alice Baker, Research Analyst
This report discusses the following key topics:
This report examines the UK retail market for yogurts and yogurt drinks, excluding sales through foodservice establishments. Mintel’s definition of yogurt includes spoonable yogurt, fromage frais and yogurt drinks.
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