Yogurt and Yogurt Drinks - US - August 2016
"As the boom times ushered in by the novelty of Greek offerings fade, category players are stepping up flavor and format innovation, which will be necessary to preserve engagement. The small yogurt drinks segment is an area of opportunity, boosting the category’s play for convenient health. Doubling down on breakfast and securing a foothold for snack occasions appear as tactics for growth."
- Beth Bloom, Senior Food & Drink Analyst
This report discusses the following key topics:
- Pace of category sales growth slows
- Category faces breakfast competition
- Greek isn’t going away anytime soon, but consumers are hungry for innovation
For the purposes of this Report, Mintel has used the following definitions:
- Spoonable yogurt: Sold in cups or tubes; meant to be spooned, squeezed, or “slurped.” Greek-style yogurt is included as part of this segment.
- Yogurt drinks: Refrigerated yogurt products in a liquid, drinkable form. These products may include fruit or fruit flavoring; including yogurt “smoothies,” kefir, lassi, etc.
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