Yogurt - Brazil - November 2015
"Market opportunities go beyond trying to find the “next Greek yogurt” – with so many innovations that can be used in yogurts, the category could rise above the economic crisis and keep consumers’ loyalty."
– Naira Sato, Food and Drinks Analyst
This report looks at the following areas:
- Ice-cream can serve an inspiration to the yogurt category with more customized toppings
- Yogurt can be positioned as stress buster and a time saver for Brazilian consumers
- Yogurts that claim to improve physical appearance can appeal to women
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