Yogurt - China - August 2015
“Innovation to enrich an indulgent yogurt-drinking experience will drive further growth, since yogurt will be consumed on more casual occasions. Meanwhile, businesses can seek opportunities in different market segments by providing more appealing products to fulfil consumers’ specific needs. Manufacturers are required to provide detailed product information to convince consumers about the product benefits.”
– Karen Liu, Senior Research Analyst
This report looks at the following areas:
• Drinking yogurt is liquid in nature, with a consistency too thin to consume using a spoon, and includes natural, flavoured and probiotic drinking yogurt and yogurt-type drinks.
• Spoonable (natural) yogurt is plain-flavoured yogurt with a condensed texture to be consumed using a spoon.
• Spoonable (flavoured) yogurt is flavoured yogurt with a condensed texture to be consumed using a spoon. Yogurt with added fruits/vegetables/nuts is also included in spoonable yogurt.
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