Yogurt - Ireland - August 2016
“With the yogurt market set for growth in 2016, the category benefits from its ability to be regarded as both a healthy alternative for snacking or meals and also as a treat or dessert. Although sugar content is still a key concern for Irish consumers, emphasising naturally lower sugar varieties such as Greek yogurt will see consumers make the right choice based on the occasion. Yogurt producers should keep a close eye on where the protein craze is going, as consumers seek new sources and high quality protein, in particular from plants and dairy-free alternatives.”
– Emma McGeown, Research Analyst
This report answers the following key questions:
- What are the challenges facing the yogurt market in 2016?
- What types of yogurts are consumers eating?
- When are Irish consumers eating yogurts?
- What innovations are consumers looking for in yogurt?
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