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Description

Description

Focus on health and convenience aspects of packaged yogurt. Stay relevant to the category by differentiating the offerings so that they cater to the entire family.

Natasha Kumar, Food & Drink Analyst - India

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] India: Retail volume (000 tonnes), yogurt, 2015-22
  2. Key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. consumer insights

    • Identify usage and play up freshness and convenience
    • [Graph] India: Consumption of fresh vs packaged yogurt/yogurt drinks by city tier, May 2018
    • [Graph] India: Agreement with select statements about yogurt or yogurt drinks, by region, May 2018
    • Reiterate functional benefits of yogurt & yogurt drinks
    • [Graph] India: Select attributes associated with packaged yogurt/curd, by consumers of fresh vs packaged yogurt, May 2018
    • [Graph] Global and India: Digestive claims, yogurt, Dec 2015-Nov 2018
    • [Graph] India: Consumers of yogurt drinks by region, May 2018
    • [Graph] India: Consumption of yogurt/yogurt drinks by children of different ages in the last 3 months, May 2018
  4. market applications

    • Opportunities
    • Who's innovating
    • Global innovators
  5. MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

    About the report

    This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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