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Yogurt & Yogurt Drinks – Indian Consumer – 2018

Focus on health and convenience aspects of packaged yogurt. Stay relevant to the category by differentiating the offerings so that they cater to the entire family.

Natasha Kumar, Food & Drink Analyst - India

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • Identify usage and play up freshness and convenience
  • Reiterate functional benefits of yogurt & yogurt drinks

MARKET APPLICATIONS

  • Opportunities
  • Who's innovating
  • Global innovators

MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

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Table of contents

  1. executive summary

    • [Graph] India: Retail volume (000 tonnes), yogurt, 2015-22
  2. Key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. consumer insights

    • Identify usage and play up freshness and convenience
    • [Graph] India: Consumption of fresh vs packaged yogurt/yogurt drinks by city tier, May 2018
    • [Graph] India: Agreement with select statements about yogurt or yogurt drinks, by region, May 2018
    • Reiterate functional benefits of yogurt & yogurt drinks
    • [Graph] India: Select attributes associated with packaged yogurt/curd, by consumers of fresh vs packaged yogurt, May 2018
    • [Graph] Global and India: Digestive claims, yogurt, Dec 2015-Nov 2018
    • [Graph] India: Consumers of yogurt drinks by region, May 2018
    • [Graph] India: Consumption of yogurt/yogurt drinks by children of different ages in the last 3 months, May 2018
  4. market applications

    • Opportunities
    • Who's innovating
    • Global innovators
  5. MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

    Yogurt & Yogurt Drinks – Indian Consumer – 2018

    £1,950.29 (Excl.Tax)