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Description

Description

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Value and volume sales in top five yogurt* markets, 2015
        • Figure 2: Value and volume sales in top five desserts* markets, 2015
        • Figure 3: Top claims in new spoonable yogurt (%), global, 2015
        • Figure 4: Top claims in new desserts* (%), global, 2015
        • Figure 5: Yogurt, global market performance
        • Figure 6: Desserts, global market performance
    • The Big Stories

        • Skyr is not quite the next Greek yogurt
          • Back to basics: unflavoured and whole-milk yogurt
            • Figure 7: Attitudes towards healthy lifestyles (%), select European countries, 2015
            • Figure 8: Top 15 flavour components in spoonable yogurt introductions, global, 2015
          • Dairy-free has entered the mainstream
            • Figure 9: Agree with “Non-dairy yogurts (e.g. soy yogurts) are better for me than dairy yogurts” (%), per age group, select European countries, 2015
            • Figure 10: Reasons for choosing non-dairy, US, April 2015
        • Notable Products

          • Unusual flavours
            • Permission to indulge
            • Looking to the Future

                • Fitting with on-the-move lifestyles
                  • Figure 11: Occasions on which yogurts are eaten/drunk, select European countries, 2015
                  • Figure 12: Occasions on which shop-bought desserts, select European countries, 2015
                • Leveraging yogurt’s traditional processing method
                  • Ambient products to drive globalisation*
                      • Figure 13: Occasions on which yogurts are eaten/drunk, select European countries, 2015
                  • The Analyst’s View

                    About the report

                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                    • The Consumer

                      What They Want. Why They Want It.

                    • The Competitors

                      Who’s Winning. How To Stay Ahead.

                    • The Market

                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                    • The Innovations

                      New Ideas. New Products. New Potential.

                    • The Opportunities

                      Where The White Space Is. How To Make It Yours.

                    • The Trends

                      What’s Shaping Demand – Today And Tomorrow.

                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                    Trusted by companies. Big and small.

                    • bell
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                    • kelloggs
                    • walgreens
                    • redbull
                    • unilever
                    • Harvard
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                    • new-york-time