Young Adult Leisure Trends - US - November 2009
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Consumers 18-34 might be considered the core of the leisure market. The young adult demographic, with more leisure time and fewer familial responsibilities, are often opinion leaders and trendsetters who determine the success or failure of new entertainment options. This is particularly true when game-changing technologies are concerned.
In this report, Mintel takes a look at the attitudes of the 18-34 consumer segment toward leisure activities and what drives adoption of new trends. Analysis and insights offered include:
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