Youth Fashion - UK - December 2016
“Growth in the market is slowing as young women spend less on clothes. Outperforming the market have been the fashion pureplays. Social media plays an important role in fashion purchasing, and without a physical store presence, the pureplays have been highly innovative in building up a social dialogue with young shoppers, while offering the value for money that they seek.”
– Alice Goody, Retail Analyst
This report discusses the following key topics:
- Engaging the young male shopper
- Which retailers are winning in the youth fashion sector?
- How content co-creation can drive social media interaction
- The case for embracing shoppable social media
Mintel commissioned consumer research for this Report to assess the youth fashion market. Research was carried out by Ipsos MORI among 918 adults aged 15-24. These are referred to as ‘young consumers’ throughout the Report. Please note that where research from other reports is referred to, the sample is based on internet users aged 16-24.The consumer research covers:
- Where young people are shopping for clothes
- What influences their clothing purchases
- How they are interacting with fashion brands on social media
- Their attitudes towards buying and browsing for fashion online.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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