Youth Travel Accommodation - International - June 2009
Growing recognition of the importance of youth travellers in the global marketplace, both in the present and future, has underpinned rapid development of the youth travel accommodation market. Youth travellers aged 16-29 represent a sizeable 20-25% of the global travel market, according to the United Nations World Tourism Organization (UNWTO). This is equivalent to US$1.36 billion in value terms and an estimated 160 million arrivals per year. Although the population is falling in advanced economies, frequency of travel is accelerating and they are spending more. Youth is no longer confined to a narrow set of 18-24 year olds. Travellers’ propensity to further themselves through academic education and sociocultural experiences such as travel has extended the youth period well into the early thirties. Average expenditure per trip increased by 40% between 2002 and 2007, according to the UNWTO, reflecting the higher spend of older age groups.
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