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Description

Description

Growing recognition of the importance of youth travellers in the global marketplace, both in the present and future, has underpinned rapid development of the youth travel accommodation market. Youth travellers aged 16-29 represent a sizeable 20-25% of the global travel market, according to the United Nations World Tourism Organization (UNWTO). This is equivalent to US$1.36 billion in value terms and an estimated 160 million arrivals per year. Although the population is falling in advanced economies, frequency of travel is accelerating and they are spending more. Youth is no longer confined to a narrow set of 18-24 year olds. Travellers’ propensity to further themselves through academic education and sociocultural experiences such as travel has extended the youth period well into the early thirties. Average expenditure per trip increased by 40% between 2002 and 2007, according to the UNWTO, reflecting the higher spend of older age groups.

Travel and Tourism Analyst

Travel and Tourism Analyst is a unique series of 20 reports, designed to keep tourism organisations, tourist boards, leading travel operators, academic institutions and investment houses in touch with global travel trends.

Gain insight into:

  • The most significant developments in transport trends

  • Accommodation trends

  • Travel industry technology issues

  • Growth travel market sectors

  • Shifting outbound travel trends

  • Niche travel markets

Use Travel and Tourism Analyst to:

  • Identify opportunities for growth

  • Increase your market intelligence quickly and easily

  • Strategise consumer targeting

  • Translate consumer trends into business drivers

  • Pin-point threats and adjust your business plans accordingly

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Defining Youth

        • Market Factors

          • Youth population
              • Figure 1: Mid-year global youth population (aged 15-34), developed versus less developed countries, 2000-30
              • Figure 2: Median age in countries that are major sources for the youth travel market, 2000-30
            • Youth travellers highly educated
                • Figure 3: Enrolments in tertiary education, by selected countries, 2000-06
              • Primary motivating factors for youth travel
                  • Figure 4: Purpose of most recent main trip, total and by age group, 2007
                • Studying abroad
                  • Working abroad
                    • Volunteer work
                      • Language travel
                        • Independent versus organised travel
                          • Independent travel
                            • Organised travel
                            • Market Overview

                                • The discerning young traveller
                                • Youth Accommodation Choices

                                      • Figure 5: Accommodation used on last major trip, 2007
                                    • Hostels raise the stakes – luxury/boutique standards on a budget
                                      • The arrival of boutique hostels
                                        • St Christopher’s Inns, London
                                          • The Broadway Hotel & Hostel (New York)
                                            • HQ Hostel Bangkok
                                              • Number of hostels growing
                                                • Hotels compete as ‘no-frills’ alternatives
                                                  • Other accommodation
                                                  • Accommodation: A Key Part of Trip Expenditure

                                                      • Figure 6: Travel expenditure breakdown for last main trip, 2007
                                                    • The importance of discounts
                                                    • Pre-trip Planning and Booking Accommodation

                                                          • Figure 7: Information sources consulted before departure on last main trip, 2002 and 2007
                                                        • Sharing experiences – user-generated content
                                                          • The role of technology when travelling
                                                            • Booking accommodation
                                                              • Figure 8: Primary method of booking accommodation used on last trip, compared to other key travel purchases, 2007
                                                              • Figure 9: Booking accommodation using travel agencies or direct with product suppliers, 2007
                                                            • Case study: Hostelworld.com
                                                            • Destination Trends

                                                                  • Figure 10: Top destinations for youth travellers, 2007
                                                                • Australasia
                                                                    • Figure 11: Accommodation choices, by international backpackers, % visitor nights 2007-08
                                                                    • Figure 12: Share of accommodation, by capacity, 2008
                                                                  • Regional comparisons
                                                                    • NTOs target youth travellers
                                                                    • Sustainability and the Green Influence

                                                                      • Youth Accommodation and Travel Organisations

                                                                          • World Youth Student and Educational Travel Confederation
                                                                            • Safe Travel Accommodation for Youth Association
                                                                              • WYSE Work Abroad Association
                                                                                • Association of Language Travel Organisations
                                                                                  • International Student Travel Confederation and International Student Identity Card
                                                                                    • The Association for Tourism and Leisure Education
                                                                                      • Hostelling International
                                                                                        • Year Out Group
                                                                                        • What Next?

                                                                                          About the report

                                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                          • The Consumer

                                                                                            What They Want. Why They Want It.

                                                                                          • The Competitors

                                                                                            Who’s Winning. How To Stay Ahead.

                                                                                          • The Market

                                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                          • The Innovations

                                                                                            New Ideas. New Products. New Potential.

                                                                                          • The Opportunities

                                                                                            Where The White Space Is. How To Make It Yours.

                                                                                          • The Trends

                                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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